Little Rock AFB Exchange Shoppers Invited to 'Sound Off' Tomorrow-Sept. 21 Published Aug. 29, 2013 By the Army and Air Force Exchange Service LITTLE ROCK AIR FORCE BASE, Ark., -- The Army & Air Force Exchange Service is constantly seeking opportunities to improve on the Exchange benefit. As part of this effort, the Department of Defense's oldest and largest Exchange service relies on an ongoing Customer Satisfaction Index to provide localized, real time snapshots of the job Exchange facilities are doing to improve the value of the support provided to Airmen and their families. The survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at half of Exchange main stores twice a year. Little Rock AFB shoppers' opportunity to participate in the 2013 Customer Satisfaction Index is Aug. 31-Sept. 21. During this time, troops and their families are encouraged to visit the Exchange to provide feedback on locally available services. Beyond improving the Exchange benefit, shoppers who participate will also receive a coupon worth $5 off their next purchase at the Exchange. "We want to hear from as many Little Rock AFB shoppers as possible," said the Exchange's General Manager, Al Fuentes. "Efforts like the CSI are critical to not only improving the shopping experience, but also bolstering the dividend the Exchange annually delivers to the community as healthy exchange operations produce greater returns for Air Force quality of life programs."