AAFES aims to be military shoppers' first choice for the holidays

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LITTLE ROCK AIR FORCE BASE, Ark. --  Promotions, prizes and popular name brands will anchor Little Rock Air Force Base Army and Air Force Exchange Services efforts to invite military families to "rediscover the value" their exchange is offering this holiday season.

Exclusive savings on tax-free holiday decorations, care package items and electronics will be cycling in and out of the Base Exchange every week throughout November; all of it building toward Thanksgiving weekend and what has practically become a national holiday, "Black Friday."

"We have quality merchandise at low prices and also no taxes," said Diana Rushing, AAFES' sales and merchandise manager. "We also match prices."

At the forefront of the post-Thanksgiving blitz will be 200 scratch-off cards given out to early birds and customers who shop the exchange after 4 p.m. from Nov. 27-29. With prizes ranging from free soft drinks to $100 gift cards, every scratch-off will be a winner.

"Our Base Exchange will open at 4 a.m. Friday, 6 a.m. Saturday and 9 a.m. Sunday after Thanksgiving" said Pamela Honor, AAFES' Little Rock general manager. "We will be passing out 200 scratch off cards in the morning with the remainder being distributed between 4 p.m. and close."

Beyond giveaways and prizes, the exchanges will have all of the latest "must have" gifts, including the newly introduced line of Ed Hardy jewelry, XBOX military appreciation bundles and specially-priced notebooks and mini "netbooks."

The opportunities to shop and save won't end in November as AAFES has a variety of special events planned for December including Early Bird specials on Dec. 5, 19 and 24.

Authorized exchange shoppers can view specific details regarding special promotions, updated weekly, throughout the holiday season by visiting AAFES' "Sale Flyers" page at http://h3.aafes.com//tabloid/default.asp.

"Year to date, AAFES has contributed $338,291.40 to Little Rock morale, welfare and recreation," said Ms. Honor.

(Courtesy of Army and Air Force Exchange Services)