Little Rock exchange shoppers invited to 'sound off' Oct. 16 to Nov. 6 Published Sept. 28, 2010 Little Rock Air Force Base, Ark. -- The Army and Air Force Exchange Service is constantly seeking opportunities to improve on the exchange benefit. As part of this effort, the Department of Defense's oldest and largest exchange service relies on an ongoing Customer Service Index to provide localized, real time snapshots of the job Exchange facilities are doing to improve the value of the support provided to Airmen and their families. The survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at one-fourth of Exchange main stores every quarter. Little Rock Exchange shoppers' opportunity to participate in the 2010 Customer Service Index is coming to the Exchange on Oct. 16 through Nov. 6. During this time, troops and their families are encouraged to visit the exchange to provide feedback on locally available services. Beyond improving the exchange benefit, shoppers who participate will also receive a coupon worth $5 off their next purchase at the Exchange. "We want to hear from as many Little Rock shoppers as possible," said the Exchange's Manager Roberto Montalvo. "Efforts like the CSI are critical to not only improving the shopping experience, but also bolstering the 19th Services dividend the Exchange annually delivers to the community as healthy exchange operations produce greater returns for Air Force quality of life programs." (Courtesy of Army and Air Force Exchange Services)